Robert DeuPree

Founder and CEO of Reverse Age Lab. Fifteen years as CEO of Sunfood Superfoods. Age 60, biological age 45.

Why I built Reverse Age Lab

I spent fifteen years inside the supplement industry. As CEO of Sunfood Superfoods I took the company from $4 million to $24 million in sales and put its products on the shelves of Walmart, Whole Foods, Sprouts, Wegmans and Albertsons. I designed and built a 60,000 square foot food and nutraceutical plant with twelve production lines. I know how products get made, how they get marketed, and how much of what people buy does nothing for them.

Reverse Age Lab exists to fix that from the customer side. It sells no supplements. Rala, our patent pending AI, reads the human studies, thousands of real reviews and what serious biohackers actually take, grades every product on six evidence tiers, and builds one daily protocol for each person from their own health profile. When a medication, a supplement, a goal or a lab result changes, the protocol re-derives itself.

I follow my own protocol. At 60 my measured biological age is 45. That number, and the evidence behind every recommendation on this site, is the standard every article here is written to.

Experience

Reverse Age Lab, founder and CEO, 2025 to present. Product specification, the six tier evidence method, the protocol rules and the Rala chat specification. US patent application 19/310,703.
Sunfood Superfoods, CEO, 2013 to 2025. Turned a 15 percent loss on $4 million of revenue into a 15 percent profit and scaled the company to $24 million with 120 plus employees.
Health Advances USA, CEO, 2015 to 2018. Acquired and merged a 35 employee nutraceutical and pharmaceutical manufacturer with an on site laboratory.
AIS Data Centers, founder and CEO, 2000 to 2008. Built San Diego's largest independent colocation provider, sold to private equity for $50 million.
American Communication Corp, founder and CEO, 1995 to 2001. A 100 plus person network and data center services firm serving Chevron, SAIC, the US Navy and UC campuses.

How articles on this site are written

Every article defers to the evidence the research engine finds: human studies first, then real world reviews, then what named biohackers report. Products are named with their evidence tier. Nothing on this site is for sale, so there is no product to push. The method is explained in full on the methodology page.

Read the articles on the blog, or start your own protocol with a 7 day free trial.